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Cause Related Marketing (CRM)

CRM can be an effective differentiation leveraging tool, not to be confused with philanthropy or sponsorship. When appropriate, CRM alignment with a cause can augment marketing strategy by providing competitive advantage through increased brand kudos, credibility and positive corporate citizenship projection. Your business can resonate on a different level with your customers and your employees. We have experience with negotiating corporate-with-cause partnering and working with NFP foundations, associations and events to enhance your business and brand profile. You could be a brand with a cause!

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